United Arab Emirates, October 4, 2020

The Sharjah International Film Festival for Children and Youth (SIFF), organized by FUNN, has signed a partnership agreement with MENA Mobile, a company which engages in mobile applications, gaming, animation, and internet education, based out of twofour54 Abu Dhabi.

The agreement was signed by Sheikha Jawaher bint Abdullah Al Qasimi, Director of FUNN and SIFF, and Baker Ma, Founder and CEO, MENA Mobile.

As part of the new deal, SIFF’s repository of high-quality content spanning series, films, cartoons, songs, stories, and educational videos, will be available on MENA Mobile’s Bustan app free of charge. The app can be downloaded on both the Apple App Store and Google Play Store.

Commenting on the partnership, Sheikha Jawaher said: “This agreement creates a new avenue for us to continue on our mission of nurturing arts and culture in the young generations and help advance their capabilities and talents.  It will take us a step forward in achieving our vision to nurture a generation of empowered and highly motivated young artists capable of taking the Arab film industry to a higher level.”

Sheikha Jawaher pointed out that the partnership with MENA Mobile would unlock a treasure of content for audiences from around the world to watch from the safety of their homes as we continue to practice social distancing. She added that the move aligned with SIFF’s goal to strengthen partnerships with cultural and art entities in the country, in order to enhance the learning experiences of young film enthusiasts.

Baker Ma added: “Through this application, we seek to develop and advance Arabic content and help raise a new generation that enjoys art and culture.”